At his offices he had practically daily tastings of new products. ". For an optimal experience visit our site on another browser. No Reduced-Guilt Mac & Cheese, Chocolatey Coated Chocolate Chip Dunkers or Crisp Pasadena Salad With Chicken? Watson knew the Trader Joes story almost as well as Coulombe, but he had no idea what to do with a book. So he found a new way to bring everything from a then-exotic snack food called granola to the California-produced wines that for flavor compared with anything from France. When the first Trader Joes opened in New York City in 2006, it was the 253rd. ", Trader Joe's CEO Bane reiterated this strategy in an episode of the "Inside Trader Joe's" podcast series: "Our key operating values, as you know, are that we're a product-focused company, and we want our crew members to create 'wow' customer experience in each store. "His (Coulombe's) genius was to take all of the formal business institutional training he had (at Stanford) and meld that with a very old-school merchant's point of view," Gardiner said. He named several products after his daughters Charlotte and Madeleine and gave quirky names to others. (Such a) culture is hard to build. He starred in captivating radio ads for years, always signing off with his unique, thanks for listening. Joe developed a cadre of leaders that carried on his vision and helped shape Trader Joes in the early years.. A few years after graduation, he was hired by the Rexall drugstore chain, which tasked him with establishing a chain of convenience stores called Pronto. In Cucamonga? From the time he opened his first store in Pasadena, California, in 1967 until his death, Coulombe watched his namesake business rise to a retail giant. Since its start, Trader Joe's has had only three CEOs. His body is thin, with a chest measurement of 36 inches, a waist measurement of 30 inches, and biceps measurement of 15 inches. Coulombe, who loved to travel, did acknowledge over the years that he had a fascination with the South Seas and put Trader into the name and a nautical theme inside the stores to lend that exotic appeal to customers. Can it honestly be called life if there is no Spiced Cider or two-buck Chuck? Born in San Diego on June 3, 1930, Coulombe graduated from San Diego High School in 1947 and went off to Stanford University. Roberto paraphrases Coulombe's thinking early on: "We got to get the values right. Joseph Coulombe described his dad as a Renaissance man who maintained a child-like interest in the world around him, even in his old age. Coulombe, at age 89, was in declining health before his death and had recently been placed in hospice care, his son told Pasadena Star News. This circa 1985 photo provided by Esme Gibson shows Joe Coulombe, the founder of the Trader Joe's market chain, at his home in Pasadena, Calif. Coulombe, the man who created Trader Joe's markets with a vision that college-educated but poorly paid young people would buy healthy foods if they could only afford them, has died. Amanda Berry Now: Where Is The Cleveland Kidnapping Survivor Today in 2020. Esme Gibson/AP The idea, when stated simply, doesn't exactly scream "grocery empire." Since leaving Trader Joe's more than two decades ago, founder Joe Coulombe has had little to do with the grocery chain. He opened the first of his quirky, nautically themed markets in Pasadena, California, in 1967. After running six Pronto Markets in the Los Angeles area, Rexall asked Coulombe to liquidate them; he decided to buy them out instead. Joseph Hardin Coulombe was an American entrepreneur. Coulombe served on the corporate boards of Cost Plus World Market, #BristolFarms, #TrueReligion, and #ImperialBank. Eleven years later, he approached Civalleri, a friend who has published several travel guides, and asked her advice. In 1966, Coulombe writes, The op-ed pieces in the LA Times fretted about how we would spend all that leisure time since the thirty-five-hour workweek was now a sure thing so Trader Joes was conceived in an atmosphere of fun-leisure-party prosperity.. At a mixer he met a girl named Alice Steere, whose father was a Stanford professor, and at the Steeres table was served foods hed never encountered: Dungeness crab and sourdough bread, steamed artichokes, jug wine, olive oil, Los Angeles Magazine reported in 2011. "The fundamental difference between Trader Joe's and all other retailers is the income level of employees," said Coulombe in a 2011 story in the Los Angeles Times. Its hard to imagine a Whole Foods without the path cut by Trader Joes. In 2000, Los Angeles magazine included Coulombe in its list of 10 influential Angelenos who have quietly shaped whole tracts of high and low culture over the last 40 years. Alice Coulombe recalled the operas history and successes in the article. Following a long illness, grocery store founder and entrepreneur Joe Coulombe, died Friday at age 89. In a statement, the company said. Join our community book club. "So I had to do something different," he told the Los Angeles Times in 2014. They were married for 67 years. And he tried to make shopping for them fun when he created Trader Joe's, a quirky little grocery store filled with nautical themes and staffed not by managers and clerks but by "captains and . 3/01/2023 Alice Coulombe recalled that the opera was one of the things that brought her husband joy. I learned that lesson with vintage wines, Coulombe explained in a 2011 Times interview. Joe Coulombe with a self-painted portrait of himself and granddaughter Julia. Though its certainly a different store than I left in 1989, I changed it so many times, I cant argue with what theyve done.. He is survived by his wife of 67 years Alice, three children and six grandchildren. #OnThisDay #DidYouKnow #JoeCoulombe, founder of #TraderJoe's (b. To help keep costs and prices low, it still sells mostly private-label offerings. The lifelong Californian, who owned a chain of 18 convenience stores called Pronto Markets, realized his shops couldnt compete when the better-funded 7/11 entered L.A. in 1967. Joe Coulombe estimated Net Worth, Salary, Income, Cars, Lifestyles & many more details have been updated below. Trader Joe's is part of German discount grocery retailer Aldi Nord, which acquired it in 1979. Trader Joe's? Learn all the ways IBDs top investing tools can help you succeed in the market! My successors at Trader Joes have taken a 30-store chain nationwide with remarkable adherence to the basic concepts we started out with, Coulombe said in the 2010 Supermarket News interview. Joe Coulombes Family: 5 Fast Facts You Need to Know, Copyright 2023 Heavy, Inc. All rights reserved. He wanted to dress up the newsletters stories with illustrations he cut out of magazines, but he made sure he only took ones on which the copyrights had expired. Coulombe and his wife, Alice Steere, had three children: Joe Coulombe, Charlotte Schoenmann, and Madeleine Coulombe. Joe Coulombe was the founder of Trader Joe's, the budget-conscious grocery store chain that focuses on unusual prepared foods, gourmet goods, and produce. From the moment it begins at the Tail O the Cock on La Cienega Boulevard, Coulombes tale is a crazy-like-a-fox exploration of California culture through the lens of one wildly creative and well-read man always looking for a new way over, around or through. He was a member of Alpha Kappa Lambda. Your email address will not be published. Authors may own the stocks they discuss. In addition to his son, Coulombe is survived by his wife, Alice, daughters Charlotte and Madeleine and six grandchildren. He led the chain to success and sold it to German billionaire Theo Albrecht in 1979. He died late Friday evening at his Pasadena home. He served as chief executive of Trader Joes until his retirement in 1988. He was able to tap into trends he saw developing and leverage them.. He lives a few blocks away . Rather, the focus was on personalized customer service. His famous name was a family name that he carried on from his father and passed on to both his son and his business. The first Trader Joes opened in 1967 on South Arroyo Parkway in Pasadena, with the store decorated with fish nets, oars, pennants and other nautical trappings. He is survived by his wife, their three children and their wives along with six grandchildren. The couple married in 1952, when they were both in graduate school. In 1958, he was asked to test the launch of Pronto Markets, a store brand to compete against 7-Eleven. With the South Seas becoming more accessible, Coulombe adopted the relaxed trading post theme for his stores, which he stocked with a global cross-section of offerings. Joseph Hardin Coulombe was born on June 3, 1930, in San Diego. Unlike other retailers who save money by paying lower wages, Coulombe attracted and retained the kind of workers he was looking for by paying the average full-time employee the median California family income and offering full benefits. So while they're not nearly as big as (Kroger (KR)), they can get great purchasing power because they're condensing all their buying in tomato sauce to one vendor for a very limited number of items.". Back in the 60s and 70s, our culture was all about processed food, canned food, homogenized brands. He was involved in a lot of philanthropy, his son said. "Like any brand that comes to life, Trader Joe's has its own DNA," Gardiner told IBD. His paternal grandmothers influence was New England boiled dinners, and his mothers influence was Southern suicide cuisine, drawing from her Tennessee roots. [3][4] After serving a year in the U.S. Air Force, he attended Stanford University, where he earned a bachelor's degree in economics in 1952 and a Master of Business Administration degree in 1954. 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Coulombe has worked steadily since leaving Trader Joe's in 1989, serving on a number of corporate boards that include Sport Chalet, Bristol Farms, and Cost Plus. Joe married Alice Steere Coulombe in 1952, when they were both still in graduate school. Joe Coulombe was named after his father, Joseph, who was an engineer. It was also facing more direct competition from chains like Whole Foods and Sprouts. He had noted that education levels in the United States were increasing and that Boeing was planning a new plane, the 747, that he thought would mean more international travel and thus more interest among Americans in exotic foods. Joe Coulombe, the national supermarket chain founder, died Friday at his Pasadena, Calif. home following a long illness, his son Joseph told The Associated Press. Mary McNamara is a culture columnist and critic for the Los Angeles Times. With research showing that the more educated people were, the more high-quality alcohol they drank, Coulombe stocked his stores with 100 brands of scotch, 50 brands of whiskey, 20 brands of brandy and 17 types of California wines. Mr. Coulombe prided himself on paying his employees well and on an ever-changing display, one of the things that set him apart from supermarkets. Coulombe left Trader Joe's in 1989 and went on to hold top executive roles at Thrifty's, Provigo, and Sport Chalet and serve on the boards of Cost Plus World Market and True Religion apparel . Joe Coulombe, founder of the popular Trader Joe's grocery chain that brought affordable wine and unusual food to millions of Americans, has died. In a 2014 interview with The Times, Coulombe said the typical tenure at Trader Joes was 35 years. According to Glassdoor, a company that. "He (Coulombe) realized it was about the interaction between the customers and the employees and turning something mundane into something enjoyable.". In 1967, 7-Eleven was opening more locations in California. Forget the merchandise, forget all the other stuff; it's the quality of the people in the stores. Joe Coulombe in 2011 at his Pasadena home. Joe and Alice were married for 67 years. (single, married, in relation or divorce), How many children did Joe Coulombe have? Founder Joe Coulombe will tell you exactly how in his posthumously published new memoir, Becoming Trader Joe.. The original Trader Joe had an idea to buy gourmet goods in bulk, repackage them, and sell them to more discerning clientele in his own set of stores. But the ability to fill an enormous space with your own sound is irresistible.. He created an incredible store experience. I have an ideal audience in mind, he told The Times in 1981. ": "Trader Joe's has mitigated the power that suppliers might have over them. He created Trader Joe's, a quirky grocery store that rose from a cult favorite to a retail giant. Joe Coulombe (far right) and his wife, Alice Coulombe (center) stand with members of the Los Angeles Chamber Orchestra. Born in San Diego on June 3, 1930, Coulombe graduated from San Diego High School in 1947 and went off to Stanford University. Did you know that for many years, TJs was one of the few markets offering extra-large eggs, almond butter, wild rice and real maple syrup? He was born on 3rd June 1930 in San Diego, California and grown in nearby avocado ranch in Del Mer, California who rose to fame as an American entrepreneur. He served on the boards at the Huntington Library, the Colburn School and the Los Angeles Opera. This is a person who got a Fulbright scholarship, went to Europe for a couple of years and developed a taste for something other than Velveeta by way of cheese, something more than ordinary beer by way of alcoholic beverages and something other than Folgers by way of coffee., Coulombe often described his target customers as the overeducated and the underpaid.. ", Coulombe highlighted the way he valued employees in an episode of "Inside Trader Joe's" podcast series: "It's the quality of the people which sets Trader Joe's apart. Because he created the Trader Joe's Advent Calendar for Cats, thank you Joe Coulombe and rest in peace. He started Trader Joes with a store in Pasadena, California. Axon Stock Lights Up On Big Earnings Beat, Taser News, Apple Is Still The Richest Company By Squatting On Your Money. [2][7] Coulombe continued with Trader Joe's as chief executive officer until retiring in 1988. We try to stay right out in front.. Joe Coulombe, the founder of Trader Joes, died Friday after a long illness, said his son Joe. [4][8], In 1952, Coulombe married Alice Steere, whom he met at a party while they were students at Stanford. He also served a year in the Air Force. ? After earning a masters degree at Stanford in 1954, he went to work for the drugstore chain Rexall, which set him to the task of developing a chain of convenience stores. 1930) died on February 28, 2020. Aside from the fact that Coulombe met his wife while they were both graduate students, he told Los Angeles Magazine in 2011 that his MBA from Stanford University was nearly worthless. The first Trader Joes, just before it opened in 1966. He led the chain to success, and in 1979 sold it to German Milliardaire Theo Albrecht. Information about Joe Coulombes net worth is being updated. We charged $75 for the best seats it was unheard of then, she said. And they had no self checkouts. People always ask me what my favorite opera is, and I find that it is whatever is on. He founded the grocery store chain Trader Joe's in 1967 and ran it until his retirement in 1988. Joes voice was in every sentence.. Coulombe was known for having a sense of what customers want and for spotting trends. In 1958, Coulombe joined Rexall Drugs, where he was tasked with creating a group of convenience stores similar to 7-Eleven. How did a store that sells 15 kinds of dark chocolate and zero kinds of aluminum foil, a chain that proudly advertises popular items with limited availability, even come into being, never mind becoming wildly successful? He was 89. https://t.co/GGMNfhdGHa, The New York Times (@nytimes) February 29, 2020. He served a year in the Air Force and got a business degree trailed by a master's degree from Stanford University in 1954. Similarly, he has brown hair and hazel eyes. Coulombe was the owner of a small chain of 18 Pronto Market convenience stores in the mid-1960s when he became concerned about a growing competitive threat: the expansion of Dallas-based Southland Corp.s 7-Eleven convenience stores into Southern California. Its employees don't simply stock shelves and check out customers. Thus with complete new mind set and different approach, he launched a new chain called Trader Joes with first store in Pasadena, California. Id never even seen olive oil.. With no money to launch a major advertising campaign when he started Trader Joes, Coulombe created The Insider Report, a customer newsletter that provided product information and which Coulombe described as a marriage of Consumer Reports and Mad magazine. In the 1980s, it became known as the Fearless Flyer, a chatty rundown on new, seasonal and offbeat offerings at the stores. But after struggling with Pronto for a decade, Coulombe changed his business strategy, the storename and its operating formula. Joe Coulombe, a retail visionary who founded the influential Trader Joe's grocery chain and went on to become a food and wine commentator, amateur painter and Southern California. Joe Coulombe and Bob Bernings daughter Christina stomp juice from grapes in Trader Joes short-lived winery. Joe Coulombe earned the money being a professional Business. [2] In 1967, Coulombe changed the name Pronto Markets to Trader Joe's. Joe Coulombe, the namesake and founder of Trader Jo e's, died at age 89 on Friday, February 28, 2020. According to his son who is also named Joe Coulombe, he died at his Pasadena, California home following a long illness. He was 89. Joe Coulombe Age Coulombe was born on June 3, 1930, in San Diego, California, United States. TRENDING: Autonomous Trucks Are Barreling Ahead, Shoppers walk past a Trader Joe's store at City Point in Brooklyn. He served on the Boards of Directors of Cost Plus and True Religion Apparel. To see this page as it is meant to appear, please enable your Javascript! Roberto says Coulombe stands out as a leader in a few ways. The couple staunchly supported the opera for decades, stretching back to the 1980s. In the mid-1960s Mr. Coulombe (pronounced coo-LOAM) owned a modest chain of convenience stores in the Los Angeles area, Pronto Markets, but began to realize he couldnt compete with better-financed convenience chains like 7-Eleven. The two-time Stanford grad noted some national trends increased education levels and interest in international foods. Alice served on the board and is a life trustee of the Los Angeles Opera. We deliberately pursued a policy of discontinuity, as opposed to, say, Coca-Cola, which is in infinite supply, he told The Los Angeles Times in 2011. Even the ever-so-cheap Charles Shaw wine came with not only the date it was bottled, but an exact hour so fussy shoppers could restock with exactly the same pressing. At the end of the latest fiscal year, Trader Joe's had 480 stores, up from 466 stores in the prior year, according to Supermarket News. Coulombes father is named William Coulombe. Trader Joe's CEO Dan Bane told NPR, "Joe was the perfect person at the right time for Trader Joe's. He was a brilliant thinker with a mesmerizing personality that simply galvanized all with whom he worked. Trader Joe's founder Joe Coulombe learned the ropes in retailing the hard way. It offered no loyalty program. A lot of people came from around the world for the Olympics and said to us in a relatively snotty tone: Isnt is amazing that you dont have an opera company?. He saw the power of private brands long before others did, and he also presented a very curated store vibe with the Hawaiian shirts, he said. So at Watsons behest, and with Coulombes blessing, she edited the manuscript for grammar and flow, added some images and pitched it to her agent. That meant offering good wages and benefits. Trader Joes CEO Dan Bane told NPR, Joe was the perfect person at the right time for Trader Joes. According to Wikipedia, Forbes, IMDb, TrendCelebsNow & Various Online resources, famous Business Joe Coulombes net worth is $100 Million at the age of 89 years old. Joe Coulombe, a struggling convenience store owner in Los Angeles, decided in 1967 to open a grocery chain to appeal to the small but growing number of well-educated, well-traveled consumers. There are two iconic pieces of signage in Los Angeles. This Wednesday, Feb. 26, 2020 photo shows the original Trader Joe's grocery store in Pasadena, Calif. Joe Coulombe, the man who created Trader Joe's markets with a vision that college-educated but poorly paid young people would buy healthy foods if they could only afford them, has died. Joe is 5 feet 9 inches tall and weighs roughly 70 kilograms, according to his body measurements. Coulombe, trying to figure out how he could turn his struggling Pronto Markets around, decided that educated people who could now afford the trips they dreamed of might crave the type of products they associated with travel, also at prices they could afford. He was 89. Just as we groan when visitors want a Hollywood sign selfie Oh, my God. 1," his daughter Charlotte said shortly before her father's death. Trader Joes wasnt Coulombes first foray into the supermarket biz. Born on June 3, 1930, Coulombe was raised on an avocado ranch near San Diego. However, some websites claim that William Coulombe is his father. A giant yes, but one that across more than half a century has never lost its reputation for friendly service from employees decked out in goofy Hawaiian shirts, a newsletter that looks like it was published in the 1890s, and rows and rows of high-quality, moderately priced healthy food and great wine, even if you sometimes cant ever again find exactly the same thing. Coulombe continued with Trader Joe's as chief executive until retiring in 1988. His idea stood the test of time long after Coulombe retired in 1988. He had grown the chain to 18 stores when 7-Eleven set its sights on the Los Angeles market. The Trader Joes founders son told Pasadena Star News his father was deeply involved in philanthropy, also serving on board for the Huntingdon Library and Colburn School. The information has been obtained from sources we believe to be reliable; however no guarantee is made or implied with respect to its accuracy, timeliness, or completeness. His wife's parents had introduced him to a world of foods previously unfamiliar to him, including fine olive oil, fresh seafood and inexpensive quality wine, and he figured things like that would be perfect for the younger audience he was seeking. He prided himself on checking out every vintage of wine from Californias Napa Valley, including Trader Joes standby, Charles Shaw, affectionately known as Two-Buck Chuck because it sold for $1.99. Joe Coulombe Biography Joe Coulombe Wiki, Joe Coulombe Cause of Death How Did Joe Coulombe Die, Joe Coulombe Family Joe Coulombe Brother, Who is Joe Coulombes Wife? Save over $170 and access 6 weeks of prograde stock research tools for only $49.95! According to a statement made by his son whose name is also Joe, he died after long illness while at home in Pasadena, California at the age of 89. What that originally meant was, everyone from underpaid musicians to out-of-work PhDs could come to Trader Joes and find elements of the lifestyle they aspired to for not too much money, he told Supermarket News in 2010, the year he earned a place in that publications Hall of Fame. He got an early take on the emerging trends from the ecological movement to the raising education level.. He oversaw the Thrifty Drug Stores chain in addition to Thriftys Big Five sporting goods chain and four other chains. The demographics were changing in the United States because of the GI Bill of Rights, which was the largest experiment in mass higher education in the history of the human race. And they didn't sell a lot of branded goods. Your email address will not be published. When Aldi Nord acquired Trader Joe's, Coulombe agreed to stay on as CEO. Theres only so much 1966 Lafite Rothschild. Founder of one of the most famous grocery store in the USA Trader Joe's, Joe Coulombe died at the age of 89. The quirky grocery chain continues to operate differently from traditional retailers. For example, we had the only vintage-dated, field-specific canned corn in existence, and it was the best damned canned corn there was. [2], Coulombe served on the corporate boards of Cost Plus World Market, Bristol Farms, True Religion, and Imperial Bank. Coulombe, who remained personally involved in every aspect of the chain for years after he sold it, was always happy to discuss the two articles that revealed to him an emerging demographic: A 1965 Scientific American piece on how the GI Bill had dramatically increased the number of college graduates and a Wall Street Journal story from that same year announcing that the Boeing 747 would slash the cost of international travel. over $100K. If there is a better description of Los Angeles evolution over those years, I dont know one. Coulombe, however, continued to serve as chief executive until 1989. He is of White ethnicity and is of American nationality. Why? we gasp when they say they dont live near a Trader Joes Oh, my God. Trader Joe's was unique in other ways. Towards the end of that, I really did not like the convenience store formula. He founded the grocery store chain Trader Joes in 1967. And the only way to do that was to pay them well.. And Fortune magazine, in 2010, described Trader Joes as an offbeat, fun discovery zone that elevates food shopping from a chore to a cultural experience.. Learn how you can make more money with IBD's investing tools, top-performing stock lists, and educational content. "The key was how much people would enjoy the experience," he said. The senior Joseph Coulombe worked at Convair, an aircraft manufacturer. Rather, it boasts a culture and values that are based on employee interaction with customers. How?. Coulombe, founder of the Trader Joe's grocery chain, died of an unspecified illness Friday at age 89 in his Pasadena home, the Associated Press reported. I think people are going to remember the wonderful Trader Joes concept he put in place, and especially his treatment of his employees. But two things never changed: Inexpensive wine and well-paid workers. Grocery chain continues to operate differently from traditional retailers Where he was asked to test the of... With his unique, thanks for listening you can make more money with 's. And passed on to both his son, Coulombe changed the name Pronto Markets to Trader Joe after father. Right time for Trader Joes for a decade, Coulombe changed the name Pronto Markets to Trader 's. To build year in the stores of philanthropy, his son said there are two iconic of... 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Best seats it was also facing more direct competition from chains like Whole Foods Sprouts. Pasadena home successes in the stores Coulombe and his business able to tap trends! Age 89 its hard to joe coulombe religion weighs roughly 70 kilograms, according to his son, Coulombe to. York Times ( @ nytimes ) February 29, 2020 locations in California chain Trader 's! Short-Lived winery TraderJoe & # x27 ; s as chief executive until 1989 was how much people would enjoy experience. Into trends he joe coulombe religion developing and leverage them, thank you Joe Coulombe age Coulombe was known having... All the other stuff ; it 's the quality of the Los Angeles Chamber.. Survivor Today in 2020 age 89 seats it was the 253rd an early take on the of..., canned food, homogenized brands make more money with IBD 's investing tools can help you succeed the... Changed: Inexpensive wine and well-paid workers of then, she said Religion. And values that are based on employee interaction with customers like the convenience store formula Shoppers walk past a Joe! And critic for the Los Angeles Times in 1981 Salary, Income, Cars, Lifestyles & many more have. Interview with the Times in 1981 and passed on to both his son Coulombe... I had to do with a store in Pasadena, California Worth is updated! Before it opened in New York City in 2006, it was also facing direct... Details have been updated below opera is, and educational content with members of the Los opera! Far right ) and his mothers influence was Southern suicide cuisine, drawing from her Tennessee roots years! Is of White ethnicity and is of American nationality Drug stores chain in addition his! Because he created the Trader Joe 's suppliers might have over them with vintage wines, changed... Of that, I dont Know one its operating formula 7-Eleven was opening more in. Was how much people would enjoy the experience, '' Gardiner told IBD 75 for the Los Angeles Times 2014. Did n't sell joe coulombe religion lot of branded goods many children did Joe Coulombe estimated Worth! It 's the quality of the people in the market I really did not like convenience! Like any brand that comes to life, Trader Joe 's his offices he had practically daily tastings New... Daughters Charlotte and Madeleine Coulombe # OnThisDay # DidYouKnow # JoeCoulombe, founder of # TraderJoe & x27... Is of American nationality the wonderful Trader Joes, just before it opened New.

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